Watson Batty Architect have successfully delivered a new
60,000 sq. ft. gross Morrisons store in the heart of Blyth Town centre. The Blyth store is one of
the first in the North East to be designed around Morrisons ‘Store of the
Future’ concept and aims to deliver an innovative fresh food offer
which is not available elsewhere while still maintaining great value. The store
includes new misting technology which is used to optimise the freshness of the
food on offer in the ‘fresh market’ which will stock everything from carrots to
tinkerbell peppers and yellow courgettes. The store also includes a continental
style deli counter, 140 cuts of meat in the butchery and an unrivalled
selection of more than 80 cheeses from the UK and around the world. At the bakery
there will be up to 48 varieties of bread baked fresh from scratch throughout
the day by Morrisons bakers.
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